![]() Blackstock wants to expand the men’s offerings, but the limited wardrobe suits some users just fine. “It speaks to the idea that for a lot of people, simplicity is their ideal,” he said.Īs in real life, there are fewer Bitmoji fashion options for men: flannels, hoodies, T-shirts, a few “black label” suits and, for the edgier guy, a Kenzo lion-print sweater in three available colors. ![]() “That was interesting and exciting to see” because the label is so fashion forward, she said.īut Jacob Blackstock, the founder of Bitmoji, cited a “very, very, very simple gray top” by Joie as one of the most popular pieces over all. ![]() In Bergdorf’s fashion packet, Rodarte’s fur parka has been a winner, said Mallory Andrews, senior vice president for sales promotion, marketing and public relations for the retailer. So what outfits have been most popular on the app so far? ![]() Taylor found that miniskirts work best (a lot of the scenarios, like a suggestion of coffee or “mwah” kiss, are not full body images), as do bright, punchy prints. Now their avatar can step out (on a runway, even) in a fur-trimmed parka paired with a miniskirt by Rodarte, even if they couldn’t afford the ensemble in real life.īut what about the designers whose carefully crafted wares were reduced to silly cartoons on a phone screen?Īs Bitmoji fans know, the avatars are pictured in hundreds of situations, and the clothes had to look wearable in each one. It was great news for Bitmoji fans, who were long stuck with basic T-shirts and drab monochrome dresses. Women can buy a wrap dress and outfit their pixilated selves in the same one. Labels whose clothes were made available free through partnerships with Bergdorf Goodman and W magazine included Michael Kors, Zac Posen, Alexander McQueen, Calvin Klein and Diane von Furstenberg. Last fall, the popular app, which allows users to create a personalized emoji avatar, introduced runway looks to its virtual closet. Soon designers may be tasked with creating yet another collection - for Bitmoji. All this while trying to navigate the shifting sands of the industry. You wonder how fashion designers keep up: fall, spring, resort, cruise, couture, pre-fall.
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